Playtech have extended their partnership with world-renowned entertainment company Endemol which will see them release a brand new live casino game show title in the coming months.
The world's largest iGaming firm already have Endemol licensed Deal or No Deal bingo rooms, and they now look to match their live casino rivals Evolution Gaming, who themselves released Endemol licensed game Deal or No Deal Live in 2019.
The new title will be based on hit UK game show The £100k Drop, hosted by popular television presenter Davina McCall. The new game is expected to mimic the gameplay of the television show and will be a completely new concept within the iGaming industry.
The format of £100k Drop will centre around an “all or nothing” scenario, which will no doubt make this game engaging, exciting and nerve-wracking for players as they look to win big money wagers.
"The chance to experience a genuine game show atmosphere"
Angus Nisbet, Managing Director of Digital Bingo, Playtech said: “After many successful years working with Endemol Shine Gaming, we’re delighted to be extending our partnership.
“Deal or No Deal is consistently amongst our top performing Bingo rooms, and we’re confident that players will embrace the chance to experience a genuine gameshow atmosphere with our new Live variant."
“At Playtech, we are continuously investing in the highest levels of Live gaming experiences, and the partnership with Endemol Shine Group to launch our first branded Live game shows definitely signals our aspirations in the field.
More live casino game shows to come from Playtech?
Edo Haitin, Managing Director, Live Casino, Playtech added; "We are confident these games will be an exciting addition to our already engaging portfolio.
“2020 will see Playtech Live Casino investing and delivering strongly in the Live vertical of game shows, alongside strong innovation throughout our core game offering, cementing our position as a global leader in the Live gaming entertainment.”